Elon Musk, the world’s second richest man, has appointed Linda Yaccarino as the new CEO of Twitter. Yaccarino is a respected media executive with over 25 years of experience. She has held senior positions at several major media companies, including NBCUniversal, The Walt Disney Company, and CBS Corporation. She will start her new role in six weeks, at which point Musk will become executive chairman and chief technology officer.
Musk announced the news on Twitter, saying that he was “excited to welcome Linda Yaccarino as the new CEO of Twitter!” He added that Yaccarino would “focus primarily on business operations, while I focus on product design & new technology.”
Yaccarino is a respected media executive with over 25 years of experience. She has held senior positions at several major media companies, including NBCUniversal, The Walt Disney Company, and CBS Corporation. She is known for her expertise in advertising sales and marketing.
Musk’s decision to appoint Yaccarino as CEO is seen as a sign that he is serious about turning Twitter into a profitable business. Twitter has struggled to make money in recent years, and Musk has said that he wants to make the company more user-friendly and attractive to advertisers.
Yaccarino’s appointment is also seen as a sign that Musk is willing to delegate more responsibility to others. Musk has been known to be a hands-on CEO, but he has said that he wants to focus on product development and new technology.
It remains to be seen whether Yaccarino will be able to turn Twitter around. However, she is a talented executive with a proven track record, and she has the full support of Musk.