Elon Musk has turned another joke into a real product, this time using The Boring Company to launch a new cologne called ‘Burnt Hair’.
Musk announced the new product on Twitter , calling it the “finest fragrance on Earth!” The Boring Company website describes the scent as being ““Just like leaning over a candle at the dinner table, but without all the hard work.”
The finest fragrance on Earth!https://t.co/ohjWxNX5ZC pic.twitter.com/0J1lmREOBS
— Elon Musk (@elonmusk) October 11, 2022
The Boring Company is a tunnel construction services company founded by Musk in 2016.
The world’s richest person first teased the cologne late last month on Twitter, saying it would help people stand out and get noticed when walking through an airport.
The Boring Company earlier launched a flamethrower, which got buyers around the world in trouble with law enforcement agencies. Musk’s other company, Tesla also sells Tequila besides its primary business of selling electric vehicles and energy storage products.
Burnt Hair costs $100 USD or $140 CAD. Ordering from Canada adds another $49 in shipping costs, bringing the total price to $189. If you prefer, you can also pay using Dogecoin, although that payment option is only available in the US and Over 5000 bottles of Burnt Hair were sold within an hour of product announcement, Musk tweeted:
Over 5000 bottles of Burnt Hair sold!
— Elon Musk (@elonmusk) October 12, 2022
According to the website, Burnt Hair won’t start shipping until Q1 2023, so if you were planning on giving this as a Christmas gift, you’re out of luck.
The new cologne is available for purchase exactly two weeks after Musk (pun intended) joked about launching a new scent for men that would help you “Stand out in a crowd!” and Get noticed as you walk through the airport!”
“Burnt Hair” – Scent for Men by Singed
— Elon Musk (@elonmusk) September 27, 2022